Sellers
Hundreds of condos come up for sale in any given week. Some receive multiple offers and sell within a few days ... others remain on the market for months! Your choice of Realtor plays a big role in this process.
The first few days are critical to a successful sale, as this is when prospective Buyers will have the most interest in your listing. Three key factors will help maximize the likelihood of a quick sale at a satisfactory (or better) price:
Accurate Pricing: a property priced beyond market value does not tend to result in a higher selling price, in fact, it often has precisely the opposite effect. The reason? Buyers have no incentive to even start negotiating on an overpriced property if other similar properties are available and priced accurately. Overpricing also excludes a whole pool of potential Buyers whose price range falls just below the list price.
Intelligent Marketing: marketing efforts need to be coordinated and display a high attention to detail in order to rise above the crowd. Your property will be marketed using:
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announcement cards to neighbours and other potential Buyers
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my existing database of prospective Buyers
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this website, along with other Internet resources as appropriate
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other Realtors® via an exclusive agent Open House
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members of the public via public Open House
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the MLS system (unless under an exclusive agreement)
Effective Staging: prospective Buyers should be able to picture themselves moving in as soon as they walk through your door. I will offer specific guidance to help you achieve this outcome, without requiring a major overhaul of your existing layout. Cleanliness is also of the utmost importance, so to that end I will cover the cost of a professional cleaning as part of my service to you.
With our condo market being so competitive, there is no such thing as a small detail. As your Realtor, I commit to taking care of all the details, big and small.
